A booth screen has about four seconds to stop someone in the aisle. That single constraint should shape everything you produce for a show.
What belongs on the booth wall
Large-format stills. A visitor reads them from ten metres away while deciding whether to walk in. One machine, clean background, no text smaller than a hand. Renders work better than photographs here because they can be produced at any resolution and lit for the wall rather than for a hall.
What belongs on the screen
A silent loop, 60 to 90 seconds, that explains the process without narration. Nobody hears audio on a show floor. Use motion, callouts and rhythm instead. Show the product travelling through the machine, then one close-up of the mechanism that sets you apart, then the output.
What belongs on the tablet
An interactive model your engineer can rotate while answering questions, or a configurator that shows options as the conversation goes. This is where a serious enquiry becomes a specification.
What belongs after the show
Feature films to send in follow-up emails, one per objection your sales team hears most. Short, specific and easy to forward inside the customer’s organisation. See feature highlight animation.
A 12-week timeline
- Week 12: scope agreed, CAD sent, free assessment returned, schedule locked to build-up week
- Week 10: storyboard approved for the loop, machine list fixed for wall graphics
- Week 8: look frames approved, print sizes confirmed with the booth builder
- Week 6: animatic approved
- Week 4: print files delivered first, so the printer has slack
- Week 2: film and cutdowns delivered, tested at final screen resolution
- Show week: files on booth systems, backups supplied, someone reachable
If the show is in six weeks
It is still possible, usually by reducing scope rather than quality: stills plus one short feature film instead of a full process film. Rush production is quoted at plus 35 per cent where the schedule allows. Tell us the date and we will tell you honestly what fits.
Fair-by-fair guides for 2027
- IPPE 2027 (Atlanta, January)
- Anuga FoodTec 2027 (Cologne, February)
- LogiMAT and ProMat 2027 (Stuttgart and Chicago, March and April)
- HANNOVER MESSE 2027 (April)
- ACHEMA 2027 (Frankfurt, June)
- FachPack 2027 and PACK EXPO 2027 (September)
- EMO 2027 and LOUPE Europe 2027 (October)
- Agritechnica 2027 (November)
All dates are in the 2027 trade fair calendar. For the screen loop itself, see seven rules for a booth loop video.
Reuse is the real return
The film that plays on your booth should not retire after the show. It becomes the product page video, the sales follow-up, the distributor training asset and the LinkedIn campaign. Plan the cutdowns before production, not after.
Send one CAD file for a free assessment.
We open it, tell you what is usable, and return a fixed price and delivery date within one working day. NDA first if you need it.
