A booth screen has about four seconds to stop someone in the aisle. That single constraint should shape everything you produce for a show.
What belongs on the booth wall
Large-format stills. A visitor reads them from ten metres away while deciding whether to walk in. One machine, clean background, no text smaller than a hand. Renders work better than photographs here because they can be produced at any resolution and lit for the wall rather than for a hall.
What belongs on the screen
A silent loop, 60 to 90 seconds, that explains the process without narration. Nobody hears audio on a show floor. Use motion, callouts and rhythm instead. Show the product travelling through the machine, then one close-up of the mechanism that sets you apart, then the output.
What belongs on the tablet
An interactive model your engineer can rotate while answering questions, or a configurator that shows options as the conversation goes. This is where a serious enquiry becomes a specification.
What belongs after the show
Feature films to send in follow-up emails, one per objection your sales team hears most. Short, specific and easy to forward inside the customer’s organisation. See feature highlight animation.
A 12-week timeline
- Week 12: scope agreed, CAD sent, free assessment returned, schedule locked to build-up week
- Week 10: storyboard approved for the loop, machine list fixed for wall graphics
- Week 8: look frames approved, print sizes confirmed with the booth builder
- Week 6: animatic approved
- Week 4: print files delivered first, so the printer has slack
- Week 2: film and cutdowns delivered, tested at final screen resolution
- Show week: files on booth systems, backups supplied, someone reachable
If the show is in six weeks
It is still possible, usually by reducing scope rather than quality: stills plus one short feature film instead of a full process film. Rush production is quoted at plus 35 per cent where the schedule allows. Tell us the date and we will tell you honestly what fits.
Reuse is the real return
The film that plays on your booth should not retire after the show. It becomes the product page video, the sales follow-up, the distributor training asset and the LinkedIn campaign. Plan the cutdowns before production, not after.
Send one CAD file for a free assessment.
We open it, tell you what is usable, and return a fixed price and delivery date within one working day. NDA first if you need it.
