Static renders answer "what does it look like". Interactive 3D answers "how does it fit my plant, in my configuration". For machines with options, that second question is where deals are won.
What interactive means in practice
- A web viewer on your product page: rotate, zoom, click hotspots
- A configurator: switch sizes, guarding, infeeds and colours, then request a quote
- AR: place the machine at full scale on a customer’s floor from a phone
- Touch screen demos for the trade show stand
What it costs
A web viewer starts at $4,900, a configurator at $9,900, and VR or AR training at $6,500. See interactive 3D and configurators and pricing.
The technical reality
Your CAD will not run in a browser. Machine assemblies are far too heavy, so the work is building a visually identical, lightweight model that loads in seconds on a phone. That optimisation is most of the cost, and it is also why a studio that already prepared your machine for renders can do this much more cheaply.
What to expect commercially
- Longer time on product pages than a photo gallery holds
- Fewer basic clarification questions before a quotation
- Configuration data captured with the enquiry, so sales starts informed
- Distributors able to show the machine without shipping anything
- A stand attraction that draws visitors who then talk to your engineers
When it is not worth it
If your machine has no meaningful options, or your buyers specify entirely through a technical drawing, a good render set and a process film will serve you better. We will say so rather than sell you a configurator.
A sensible sequence
Prepare the machine, produce renders, add a viewer, then add options as the commercial case proves itself. Each step reuses the last. Ask for a fixed quote.
Send one CAD file for a free assessment.
We open it, tell you what is usable, and return a fixed price and delivery date within one working day. NDA first if you need it.
