- Dates
- 22 to 25 June 2027 (Tuesday to Friday)
- Venue
- Messe München, East Entrance
- Organiser
- Messe München
- Cycle
- Every two years
- Visitor hours
- 09:00 to 17:00
- Same dates
- LASER World of PHOTONICS and World of QUANTUM
Sources: automatica opening hours, J-messe listing.
automatica 2027 takes place from 22 to 25 June 2027 at Messe München, with all halls around the East Entrance. It runs every two years and calls itself the leading exhibition for smart automation and robotics. In 2027 it again shares its dates and fairground with LASER World of PHOTONICS, which brings optics, laser processing and machine vision buyers into the same halls.
The visitors are engineers. Production managers, automation leads and integrators come to automatica to compare reach, payload, cycle time, accuracy and integration effort. They are hard to impress with style alone and quick to notice when a visual does not match the physics. That is the case for building your stand visuals from engineering CAD rather than from a generic 3D library.
What works at automatica
Robots are their own demonstration, up to a point. A cobot picking parts on your stand draws a crowd. What it cannot show is the application around it: the line it sits in, the part variety it handles, the way it was integrated, the downtime it removed. That is the job of the screen behind it.
Robot cell and application films
Forty-five to ninety seconds that show the full cell in context: infeed, fixture, robot, end effector, vision step, safety zone and outfeed. Show the cycle once at full speed, then again with the key moments slowed and annotated. Our guide to robot cell animation explains how we scope these.
X-ray and explode clips for components
Gearboxes, drives, actuators, grippers and tool changers sell on what is inside them. A 15 to 30 second clip where the housing becomes transparent and the mechanism moves is the most effective stand format we know for component suppliers, and it needs no sound.
Safety visualisation
Safety zones, scanner fields and speed and separation monitoring are invisible on a real stand. In animation they become coloured volumes that grow and shrink as a person approaches, which explains a safety concept in seconds.
Interactive 3D on the stand and after it
A touch screen where visitors rotate a gripper, switch jaw sets or compare payload classes. Afterwards the same model goes on your product page. See interactive 3D and configurators.
Photonics and vision suppliers
With LASER World of PHOTONICS on the same dates, optics and vision suppliers have an unusually technical audience. Beam paths, focal points, scanning patterns and illumination geometry can all be shown precisely in animation. Our work for CeramOptec, built from 2D drawings only, shows how far optical components can be visualised.
Common mistakes
- Showing the robot, not the result. Visitors buy throughput, quality and uptime. Put those on screen.
- Physically impossible motion. Engineers spot a robot moving through its own base or a gripper closing on air. We drive motion from real kinematics and your CAD.
- Visuals made only for the fair. Plan every clip for LinkedIn, the product page and the sales deck too. Our pre-show and post-show video plan shows how.
Timeline for automatica 2027
| Asset | Production time | Send CAD by |
|---|---|---|
| Cinematic launch film | 10 to 12 weeks | 15 March 2027 |
| Robot cell or application film (45 to 120 s) | 8 to 10 weeks | 30 March 2027 |
| Interactive 3D viewer or AR model | 6 to 8 weeks | 12 April 2027 |
| X-ray or feature clip (15 to 45 s) | 2 to 4 weeks | 3 May 2027 |
| Pre-show renders and press images | 5 to 10 working days | 17 May 2027 |
| Booth wall prints | 5 to 10 working days, plus print | 24 May 2027 |
If you also exhibit at Automate in Las Vegas in May, produce once for both. The Automate 2027 guide has the earlier deadlines.
Budget
CAD preparation is included in every render and film price. A three-film feature set, for example three x-ray clips across a product family, is $8,500. Further assets from a model we have already prepared cost 20 to 40 per cent less.
What to send
- Cell, robot or component CAD as STEP, JT or native files.
- Application data: part, cycle, payload, the key performance number.
- Stand plan, screen resolutions and print specifications.
NDA first, always. Send one file and we reply within one working day with what is possible and a fixed price.
Written by Engr. Bilal Naseem, mechanical engineer (PEC Reg. No. 47883) and founder of 3DEnginuity. Questions about your own machine? Write to bilal.naseem@3denginuity.com.
Send one CAD file for a free assessment.
We open it, tell you what is usable, and return a fixed price and delivery date within one working day. NDA first if you need it.
