SPS 2027 Nuremberg: 3D animation and visuals for automation and drive exhibitors

Dates

23 to 25 November 2027

Venue

Exhibition Centre Nuremberg

Organiser

Mesago Messe Frankfurt

Before that

SPS 2026 runs 24 to 26 November 2026

Sectors

Control, drives, sensors, industrial communication, software

Sources: SPS dates announcement.

SPS, smart production solutions, runs from 23 to 25 November 2027 at the Exhibition Centre Nuremberg. Mesago Messe Frankfurt returned the fair to its familiar late-November slot from 2025 onwards and has published dates through 2027. It covers the whole automation stack: control technology, electric drives and motion, sensors, industrial communication, interface technology and the software around them.

If you are reading this in November 2026, SPS 2026 is only weeks away (24 to 26 November 2026). That is too close for a new film, though renders and short clips for social media and follow-up emails can still be produced in a week or two. The better use of this moment is to plan SPS 2027 while this year's stand is fresh in your memory: what visitors asked about, what the screens failed to explain, which competitor stands drew a crowd.

The SPS visual problem

SPS is a show of boxes. Controllers, drives, I/O modules, sensors and connectors look similar from the aisle, and their value is in what they do inside a machine. The exhibitors who stand out are the ones who show the application: their drive moving a real axis, their sensor detecting a real part, their controller orchestrating a real line.

Formats that work at SPS

Application films

Your component inside a customer-style machine, in motion. A servo drive positioning a packaging machine axis, a safety sensor stopping a robot, a fieldbus coordinating a conveyor. The surrounding machine can be simplified, so you do not need a customer's confidential CAD. See how it works animation for the approach.

X-ray and explode clips

Fifteen to thirty seconds per product: housing transparent, internals moving, exploded and reassembled. For motors, gearboxes, encoders and connectors this is the clearest way to show engineering quality without a word of text.

Product family renders

Whole ranges rendered in one consistent standard for the booth wall, the catalogue and the configurator. Volume pricing from $290 per SKU makes it realistic for families with dozens of variants.

Interactive 3D and configurators

Let visitors build a drive system or sensor combination on a touch screen, then send the configuration to your sales team. See interactive 3D and configurators.

SPS, productronica and Hannover in one plan

productronica in Munich runs the week before SPS 2027, and HANNOVER MESSE comes in April. Many automation suppliers exhibit at two or three of these. Prepare the product family once, early in the year, and produce show-specific cuts from the same models. Our HANNOVER MESSE 2027 guide and productronica 2027 guide have their deadlines.

Timeline for SPS 2027

Budget

A three-film feature set, for example three x-ray clips across a drive family, costs $8,500. CAD preparation is included, and further assets from prepared models cost 20 to 40 per cent less.

What to send

• Product CAD as STEP or native files; simplified models are fine for the surrounding machine.
• The application you want to show and the performance figures to put on screen.
• Stand plan and screen resolutions.

NDA first, always. Send one CAD file and we reply within one working day.

Written by Engr. Bilal Naseem, mechanical engineer (PEC Reg. No. 47883) and founder of 3DEnginuity. Questions about your own machine? Write to bilal.naseem@3denginuity.com.