Printing and converting

Label converting machine, every station visible.

A roll-to-roll label finishing machine with unwind, web guiding, a print and embellishment station and rewind. On the factory floor it is guarded, cabled and lit by fluorescent tubes. Rendered from CAD, the web path reads from one end to the other.

Equipment
Label converting and finishing machine
Sector
Printing and converting
Built from
Engineering CAD assembly
Delivered
5 stills, 4:3
Views
Hero, rear, details
Used for
Launch, brochure, web
Label converting machine 3D rendering, Hero view with the unwind roll in the foreground
Hero view with the unwind roll in the foreground

What the visuals had to do.

  • Follow the webMake the path from unwind to rewind obvious, because that is how a converter judges the machine.
  • Station detailShow the print and embellishment station, rollers and guiding at a scale where build quality is visible.
  • One visual standardMatch the look of the rest of the product range so the machine sits in the catalogue without a jump in quality.

How we built it.

We prepared the assembly for rendering, removed the internal clutter that never reaches the camera, and kept the frame, rollers, guards and station hardware exactly as designed.

Surface work focused on what converters look at: brushed and anodised rollers, machined side frames, painted covers and the paper or film on the reels, lit so metal reads as metal and white covers keep their shape.

The same prepared model can now produce a web path animation, a changeover film or new configurations at a fraction of the first cost.

Where these visuals work

  • Product launch and press release
  • Brochure and catalogue pages
  • Labelexpo and drupa booth graphics
  • Distributor and agent sales kits

Questions.

Can you animate the web path through a converting line?

Yes. A process film follows the web from unwind through print, finishing and die-cutting to rewind, with callouts for speed, width and options. Line films start at $7,900.

Can you render a machine that is not built yet?

Yes. Engineering CAD is enough, so launch visuals can be ready months before the first unit leaves assembly.

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